Content strategy is a way to make decisions about the material you post online. It helps you figure out what kind of content you need, how to create it, and how to manage it. To get the desired results, you must prepare for it instead of randomly posting photos, GIFs, or videos and hoping they generate leads.
It's important to regularly assess your content strategy to ensure that it is effective and efficient. Here are solid reasons why your business needed a content strategy yesterday:
It Secures Your Digital Properties
A content strategy tool can help you take inventory of your content, audit your content, or keep track of your content maintenance. Your digital posts are valuable assets that can create revenue and deliver lasting value to your organisation, just like your physical items. You should track your digital assets with the same care to know what content you own, where it lives, and what it’s about.
If you have multiple content materials that are similar, it's important to make sure that they are all accurate and up-to-date. Having duplicate content can hurt your website's SEO and make it hard for users to find the information they need.
It Determines Who the Person-In-Charge Is
In a work environment where everyone wants a say on the website, it can be challenging to please everyone while staying true to its main goal. It is important to consider the primary audience and the website's main goal to make decisions that will satisfy both the stakeholders and the audience.
If you don't clearly understand your target audience, creating content that appeals to them will be difficult. This could result in wasted time and effort in creating content that no one will want to read. Knowing your potential buyers will help you create more relevant content for customers.
A content governance strategy helps you manage your content more effectively by providing tools such as:
- A style guide that outlines how your content should look.
- A set of editorial guidelines that everyone on your team should follow.
- A structure for reviewing and approving content before publishing.
- A system for storing and organising your content is easy to find later.
While you can do this yourself, an objective third party can help facilitate communication between your team and stakeholders to help everyone be on the same page. This will result in a more peaceful, productive, and efficient work environment while achieving the best results possible.
It Minimises High Bounce Rates
A high bounce rate happens when someone visits a website and then leaves without interacting with any other page on the site. This isn't always undesirable, but it depends on the web page. If it's one with just an address or phone number, it's not unusual to find what they need and leave. However, this is not good when getting someone to do something on a website, like signing up for a seminar.
When the percentage of people leaving your site after viewing only one page is high, it's time to do a content strategy. You might find ways to improve your content, add calls to action, optimise your mobile experience, or fix other parts of your website.
Add Zest to Your Content
Consult with Digital Zest today for better online marketing. We provide clients with web design, SEO, digital marketing, content strategy, and other services to build your business online and generate more sales. Add some Zest to your Internet marketing by contacting us through our website!
